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Thumbnail for Beyond the familiar : long-term growth through customer focus and innovation

Beyond the familiar : long-term growth through customer focus and innovation

Barwise, Patrick2011
Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the compet...
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Thumbnail for Beyond the familiar : long-term growth through customer focus and innovation

Beyond the familiar : long-term growth through customer focus and innovation

Barwise, Patrick2011
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Available: 1
Copies: 1
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