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Brand failures : the truth about the 100 biggest branding mistakes of all time

Haig, Matt, 1975-2011
In this new updated edition of the classic Matt Haig book, we're given the inside story of 100 major brand blunders that make for jaw-dropping reading. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, he reveals what went wrong...
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