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Thumbnail for Your brand, the next media company : how a social business strategy enables content, smarter marketing and deeper customer relationships

Your brand, the next media company : how a social business strategy enables content, smarter marketing and deeper customer relationships

Brito, Michael2014
Content is still king–and if you’re a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media compan...
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Thumbnail for Your brand, the next media company : how a social business strategy enables content, smarter marketing and deeper customer relationships

Your brand, the next media company : how a social business strategy enables content, smarter marketing and deeper customer relationships

Brito, Michael2014
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