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Marketing communications : integrating offline and online with social media

Smith, P. R. (Paul Russell), 1957-2011
The fifth edition of this classic text has been significantly updated to include the many new forms of communication now available for marketing professionals. Heralding the emergence of social media as a "marketing revolution", the book presents the many varied forms of communication this offers...
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Thumbnail for Marketing communications : integrating offline and online with social media

Marketing communications : integrating offline and online with social media

Smith, P. R. (Paul Russell), 1957-2011
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Available: 1
Copies: 1
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