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Predictive analytics : the power to predict who will click, buy, lie, or die

Siegel, Eric2013
Stein Kretsinger, founding executive of Advertising.com; former lead analyst at Capital One This book is easily understood by all readers. Rather thatn a "how to" for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art tech...
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