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Thumbnail for What great brands do : the seven brand-building principles that separate the best from the rest

What great brands do : the seven brand-building principles that separate the best from the rest

Yohn, Denise Lee, 1967-2014
It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their o...
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Thumbnail for What great brands do : the seven brand-building principles that separate the best from the rest

What great brands do : the seven brand-building principles that separate the best from the rest

Yohn, Denise Lee, 1967-2014
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