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Thumbnail for Fashion promotion : building a brand through marketing and communication

Fashion promotion : building a brand through marketing and communication

Moore, Gwyneth2012
This text provides visual arts students with a theoretical and practical exploration of each of the fundamental topics within the discipline of Fashion Management. This title addresses the ways in which brands engage with customers, through the digital channels as well as traditional methods.
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Thumbnail for Fashion promotion : building a brand through marketing and communication

Fashion promotion : building a brand through marketing and communication

Moore, Gwyneth2012
Place reservation
View availability
Available: 1
Copies: 1
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