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List view record 1: Fascinate : how to make your brand impossible to resistList view anchor tag for record 1: Fascinate : how to make your brand impossible to resist
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Fascinate : how to make your brand impossible to resist

Hogshead, Sally2016
Why is Jagermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand become impossible to resist? Master marketer...
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