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The content trap : a strategist's guide to digital change

Anand, Bharat Narendra, 1966-2016
"How did the Economist increase revenues from subscriptions when Newsweek and Time were hemorrhaging? How did Tencent create a cash machine from largely free and virtual products in a market with a GDP per capita ten times lower than the U.S.? And in the midst of an industry revolution, how are w...
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