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List view record 1: Insanely simple : the obsession that drives Apple's successList view anchor tag for record 1: Insanely simple : the obsession that drives Apple's success
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Insanely simple : the obsession that drives Apple's success

Segall, Ken2013
Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals.
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