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List view record 1: Merchandising : the store as persuasion [efilm]List view anchor tag for record 1: Merchandising : the store as persuasion [efilm]
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Merchandising : the store as persuasion [efilm]

2014
A well merchandised retail store is a finely tuned selling machine. This program shows consumers how to "read" the selling environment and teaches students of marketing that merchandising is a complex mix of art and science.
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