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List view record 1: Behind the screens : Hollywood goes hypercommercial [efilm]List view anchor tag for record 1: Behind the screens : Hollywood goes hypercommercial [efilm]
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Behind the screens : Hollywood goes hypercommercial [efilm]

In: Media Education Foundation Collection2014
Behind the Screens explores the trend toward "hypercommercialism" in Hollywood film: product placement, tie-ins, merchandising, and cross-promotions. The film mixes clips from popular Hollywood films with expert commentary to show how movies have become vehicles for the ulterior marketing and ad...
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