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List view record 1: The marketing mix at Cadbury's [efilm]List view anchor tag for record 1: The marketing mix at Cadbury's [efilm]
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The marketing mix at Cadbury's [efilm]

2014
The film tells how Cadbury launched a new chocolate bar called Fuse. We discover how the marketers locate a gap in the market, and then set about giving their new bar a "personality"- something to distinguish it from other products. Fuse benefits from the Cadbury name - the masterbrand. To launch...
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