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List view record 1: Qualitative Consumer Research. Episode 11 [efilm]List view anchor tag for record 1: Qualitative Consumer Research. Episode 11 [efilm]
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Qualitative Consumer Research. Episode 11 [efilm]

2015
A video from ECU's archive of documentaries and teaching films. A panel of four consumer research professors discuss the advantages and limitations of quantitative and qualitative research methods. A studio audience then questions the panel on a series of topics including the commercial applicati...
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