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Thumbnail for Direct Response, Out-of-Home and Supplemental Media [efilm]

Direct Response, Out-of-Home and Supplemental Media [efilm]

2015
Discusses how direct response has become an integral part of the marketing communications program for many firms. Covers forms of direct response such as infomercials, solo-direct mail, shared mail, and responding to inquiries generated from Internet advertising. Shows examples of outdoor adverti...
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Thumbnail for Direct Response, Out-of-Home and Supplemental Media [efilm]

Direct Response, Out-of-Home and Supplemental Media [efilm]

2015
View availability
Available: 0
Copies: 1
0