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List view record 1: Marketing to Multi-Ethnic Consumers [efilm]List view anchor tag for record 1: Marketing to Multi-Ethnic Consumers [efilm]
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Marketing to Multi-Ethnic Consumers [efilm]

2015
It's no longer practical to address the consuming public as one entity. The US is experiencing significant growth in the different ethnicities with each requiring special attention to their purchasing needs. African American, Hispanic and Asian consumers are becoming major purchasers of all merch...
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