Skip to main content
City of Melbourne Libraries

Filter results

Loading...

Search results

Showing 1 of 1
List view record 1: Marketing strategy case studies: Tesco - triumph and tragedy [efilm]List view anchor tag for record 1: Marketing strategy case studies: Tesco - triumph and tragedy [efilm]
Thumbnail for Marketing strategy case studies: Tesco - triumph and tragedy [efilm]

Marketing strategy case studies: Tesco - triumph and tragedy [efilm]

2018
Tesco was the retail success story of the 90s and early 2000s. By 2007 it came close to capturing a third of the UK retail market, and was a true international retail giant - but by 2014 profits were falling and scandals were brewing. It seems the wheels came off the trolley. What went wrong? Sta...
Clear current selections
items currently selected
View my active Pick list
0Items in my active Pick list