Skip to main content
City of Melbourne Libraries

Filter results

Loading...

Search results

Showing 1 of 1
List view record 1: Why Ads Work: The Power of Self-Deception [efilm]List view anchor tag for record 1: Why Ads Work: The Power of Self-Deception [efilm]
Thumbnail for Why Ads Work: The Power of Self-Deception [efilm]

Why Ads Work: The Power of Self-Deception [efilm]

2016
The most important words in advertising are the ones you don't see or hear. Why Ads Work proposes that ads rarely lie, they merely allow plenty of room for self-deception. Ads use humor, drama, and entertainment because people being humored and entertained are not critical - they "suspend their d...
Clear current selections
items currently selected
View my active Pick list
0Items in my active Pick list