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Thumbnail for Marketing to Gen Z : the rules for reaching this vast--and very different--generation of influencers

Marketing to Gen Z : the rules for reaching this vast--and very different--generation of influencers

Fromm, Jeff2018
Businesses focused on Millennials . . . beware! Their successors are right around the corner--promising bigger challenges, but much greater opportunities. Drawn from original quantitative research and interviews, Marketing to Gen Z paints a fascinating portrait of the newest buyers now entering t...
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Thumbnail for Marketing to Gen Z : the rules for reaching this vast--and very different--generation of influencers

Marketing to Gen Z : the rules for reaching this vast--and very different--generation of influencers

Fromm, Jeff2018
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