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List view record 1: The choice factory : how 25 behavioural biases influence the products we decide to buyList view anchor tag for record 1: The choice factory : how 25 behavioural biases influence the products we decide to buy
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The choice factory : how 25 behavioural biases influence the products we decide to buy

Shotton, Richard2018
By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia...
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