Skip to main content
City of Melbourne Libraries

Filter results

Loading...

Search results

Showing 1 of 1
List view record 1: Optimizing digital strategy : how to make informed, tactical decisions that deliver growthList view anchor tag for record 1: Optimizing digital strategy : how to make informed, tactical decisions that deliver growth
Thumbnail for Optimizing digital strategy : how to make informed, tactical decisions that deliver growth

Optimizing digital strategy : how to make informed, tactical decisions that deliver growth

Bones, Chris, 1958-2019
Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how lea...
Clear current selections
items currently selected
View my active Pick list
0Items in my active Pick list