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List view record 1: Myths of branding : a brand is just a logo and other popular misconceptionsList view anchor tag for record 1: Myths of branding : a brand is just a logo and other popular misconceptions
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Myths of branding : a brand is just a logo and other popular misconceptions

Bailey, Simon2019
A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the h...
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