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List view record 1: The Anatomy of Buzz [ebook] : How to Create Word of Mouth MarketingList view anchor tag for record 1: The Anatomy of Buzz [ebook] : How to Create Word of Mouth Marketing
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The Anatomy of Buzz [ebook] : How to Create Word of Mouth Marketing

Rosen, Emanuel2002
A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lis...
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