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Thumbnail for The jobs to be done playbook : align your markets, organizations, and strategy around customer needs

The jobs to be done playbook : align your markets, organizations, and strategy around customer needs

Kalbach, James2020
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. This book helps organizations turn market insight into action. This book shows you techniques...
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Thumbnail for The jobs to be done playbook : align your markets, organizations, and strategy around customer needs

The jobs to be done playbook : align your markets, organizations, and strategy around customer needs

Kalbach, James2020
Place reservation
View availability
Available: 2
Copies: 2
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