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Thumbnail for Profit First [electronic resource] : Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

Profit First [electronic resource] : Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

Michalowicz, Mike2017
Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit ...
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Thumbnail for Profit First [electronic resource] : Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

Profit First [electronic resource] : Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

Michalowicz, Mike2017
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