Skip to main content
City of Melbourne Libraries

Filter results

Loading...

Search results

Showing 1 of 1
List view record 1: Hoodwinked : how marketers use the same tactics as cultsList view anchor tag for record 1: Hoodwinked : how marketers use the same tactics as cults
Thumbnail for Hoodwinked : how marketers use the same tactics as cults

Hoodwinked : how marketers use the same tactics as cults

Einstein, Mara2025
"Combining industry interviews, advertising campaign analysis, and business and scholarly research, Hoodwinked offers an insider's view into how marketers co-opt our emotions in the name of corporate profits. Armed with this information, readers can learn to spot cult-inspired marketing so they c...
Clear current selections
items currently selected
View my active Pick list
0Items in my active Pick list