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List view record 1: Positioning [electronic resource] : The Battle For Your MindList view anchor tag for record 1: Positioning [electronic resource] : The Battle For Your Mind
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Positioning [electronic resource] : The Battle For Your Mind

Trout, Jack2023
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind—one that reflects a company's own strengths and weaknesses as well as those of its competitors. ...
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