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Thumbnail for The luxury strategy : break the rules of marketing to build luxury brands

The luxury strategy : break the rules of marketing to build luxury brands

Kapferer, Jean-Noël2025
"International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This ...
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Thumbnail for The luxury strategy : break the rules of marketing to build luxury brands

The luxury strategy : break the rules of marketing to build luxury brands

Kapferer, Jean-Noël2025
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