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Thumbnail for Content Inc. : how entrepreneurs use content to build massive audiences and create radically successful businesses

Content Inc. : how entrepreneurs use content to build massive audiences and create radically successful businesses

Pulizzi, Joe2016
What is the surest way to startup failure? Follow old, outdated rules. This book reveals a new model for entrepreneurial success. Simply put, it is about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? This book...
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Thumbnail for Content Inc. : how entrepreneurs use content to build massive audiences and create radically successful businesses

Content Inc. : how entrepreneurs use content to build massive audiences and create radically successful businesses

Pulizzi, Joe2016
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