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Evaluation of 1987, summer in the city campaign

Hodgkinson, Ann, author1987English
The Melbourne Summer in the City campaign was developed in 1985. It has been strongly supported by the Melbourne Tourism Authority and the Victorian Tourist Commission to help promote Melbourne to Australia and the world in an effort to gain a share of the growing tourist market.
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Thumbnail for Evaluation of 1987, summer in the city campaign

Evaluation of 1987, summer in the city campaign

Hodgkinson, Ann, author1987English
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