Live video is an exciting, dynamic, powerful medium. In this course, instructor Ashley Kennedy discusses why and how individuals and brands might want to go live—including brand building, creating trust, tackling trending topics, and incorporating interactivity. She goes over the steps to prepare for the livecast, including research and planning, show design, rehearsal, and feedback. Ashley discusses what it takes to deliver a successful live show by exploring how to tackle the beginning, middle, and end with an emphasis on interactivity and engagement. She also explores some useful post-live analysis and promotional practices. After completing this course, you will be equipped to go live with confidence and clarity.