Many small-business owners and entrepreneurs are driven by their passion for their product, services, and community. It's not just about profit: it's about purpose. Business owners and consumers alike desire to have a positive impact on society and the environment. But what does it mean to foster a wellness- and purpose-led business? How do you align your personal values with your professional goals? And what does it take to build a business and a brand that is both profitable and sustainable? In this book, Radek Sali unpacks how his unique approach to product, people, and branding has made him a serial entrepreneur in the wellness industry. At its heart is Sali's passion for wellness, finding purpose in work, and the future of a more sustainable, socially conscious capitalism. Sali shares unique insights and tips on how to build a business that does more than just make a profit: it also does good. Readers will learn how to develop a business plan, build a thriving workplace culture rooted in values, attract and retain customers, and grow their profits. More than this, they'll learn how to make a positive impact in their communities. Build a culture of trust, openness, and respect - in your organisation as well as with your consumers Get timely and valuable insights on the future of work, what it means to build a flexible business, and how to build a sustainable, responsible brand Learn how to drive consumer growth and sales reach by connecting with consumers and driving an aspirational product or service Build a business that makes a real difference in your social or environmental community, one that gives back and supports growth and wellness for all How to Build a Billion-Dollar Business is a handbook for business owners everywhere: those who live in the real world, who need to sell real products and services to real people every day, and who want to build up not only their business but also their community. This book will show you how to succeed with a more conscious and holistic approach to creating change in your business and in the world.