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Thumbnail for 60-minute brand strategist : the essential brand book for marketing professionals

60-minute brand strategist : the essential brand book for marketing professionals

Mootee, Idris, 1958-2013
60-Minute Brand Strategist is only about one thing: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. The book offers a practical view of how branding decisions happen in the context of business strategy, not just in marketing communica...
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Thumbnail for 60-minute brand strategist : the essential brand book for marketing professionals

60-minute brand strategist : the essential brand book for marketing professionals

Mootee, Idris, 1958-2013
Place reservation
View availability
Available: 2
Copies: 2
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