60-minute brand strategist : the essential brand book for marketing professionals
Mootee, Idris, 1958-2013
Book
60-Minute Brand Strategist is only about one thing: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. The book offers a practical view of how branding decisions happen in the context of business strategy, not just in marketing communications. It brings in business strategy, customer experience, and anthropological perspectives as well. This new and adapted version of the book carries the design and follows the same format from the previous versions but includes many important additions, including information on how traditional branding is being challenged in a connected world as well as new case studies of companies that have applied similar concepts to achieve success.
Main title:
Author:
Imprint:
Hoboken : Wiley, 2013.
Collation:
x, 246 p. : ill. (some col.) ; 24 cm.
Notes:
Includes index.
Linking notes:
Online version Mootee, Idris, 1958- 60-minute brand strategist Hoboken : Wiley, 2013
Contents:
Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author.
ISBN:
9781118625163 (cloth)
Dewey class:
658.827
LC class:
HF5415.1255
Language:
English
Added title:
Subject:
BRN:
218008
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Kathleen Syme Carlton | -Business and IT | BUSIN 658.827 MOOT | Available |
| Library at the Dock | -Business and IT | BUSIN 658.827 MOOT | Available |