Junction Motorcycle Exchange, later Morgan, W., & Company, tent and blind makers also Bang & Oufsen, 237 Swanston Street, Melbourne
Butler, Graeme1985
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Title:
Junction Motorcycle Exchange, later Morgan, W., & Company, tent and blind makers also Bang & Oufsen, 237 Swanston Street, Melbourne
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Date of work:
1985
Reference number:
BIF-CITY 109290
Level of description:
Item from Collection: Heritage Collection (HC)
Type of materials:
Graphic materialsTextual material
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Series: Central City (BIF-CITY)
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UnrestrictedOpen access.
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UnrestrictedPlease contact City of Melbourne Libraries about obtaining permission to reproduce images.
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RESEARCH ADDED BY GRAEME BUTLER 2023:__________________________________________________GRAEME BUTLER 1985 MELBOURNE CENTRAL ACTIVITIES DISTRICT CONSERVATION STUDYBUILDING IDENTIFICATION FORM_______________________________________VICTORIAN HERITAGE INVENTORY H7822-1293see https://vhd.heritagecouncil.vic.gov.au/places/92081850 map - 'Auction room' may be on this site. 1866 - building on site.1880 Panorama - large building (3 storeys).1888 - 3 storey building, I W Kirk, European HotelThis place is included on the Victorian Heritage Inventory, for its potential to contain historical archaeological remains associated with the settlement and growth of early Melbourne. Under the terms of the Heritage Act 2017 there is protection for all historical archaeology sites and objects in the state._______________________________________CONTEXT (WITH GJM HERITAGE) 2020, HODDLE GRID HERITAGE REVIEWContributory to Swanston Street North PrecinctSwanston Street North Precinct is a low scaled retail precinct that has survived redevelopment and consolidation of its small sites. Like most other central city precincts, the development era spans a wide range, with the key feature being that the places represent the period before high rise buildings. Swanston Street North Precinct spans the period from pre1860 to the 1930s, a range that is also evident in other precincts. This precinct complements others in the retail core and supports the low rise and highly pedestrianised area of the city. Like the Bourke Hill Precinct it retains an early building (215-217 Swanston Street) within examples of other periods and styles. Caledonian Lane, despite its alterations still retains its through access and view lines, contributing to the importance of laneways across the city centre..The three-storey brick building at 237 Swanston Street was built in 1919 for the Junction Motorcycle Exchange. The business notified customers in December 1919 that it was moving in early 1920 from 209 Swanston Street to 'fine Three-Stories Premises, built to our specifications', incorporating showrooms, shop, offices, storerooms and factory 'all under one roof' at 237 Swanston Street (Herald 22 December 1919:5). In 1930, the building was occupied by W Morgan and Co, tent and blind makers (S&Mc 1930). An image of the building in c1930-40 can be seen in Figure 4.Figure 4. A view of the west side of Swanston Street, between Little Bourke and Lonsdale streets, c1930-40, showing, in rectangle from left, 237 Swanston Street; T Roper Surgical Appliances 239-241 Swanston Street; Arthur J. Veall's Electrical Radio Stores 243-249 Swanston Street; Langsford Personality Clothes 251-253 Swanston Street, and Cole's Book Arcade 255 Swanston Street. (Source: Crothers c1930-1940, STATE LIBRARY OF VICTORIA ).The narrow three storey building at 237 Swanston Street from 1919 exists in recognisable form on the upper two floors, with its distinctive curved and flat top parapet and row of three windows to each level. The adjacent building at 239 Swanston survives as a three-storey relatively plain Victorian stucco façade with a pair of small windows to each upper floor and a balustraded parapet_______________________________________NEWSPAPERS (TROVE)1919AdvertJunction Motorcycle Exchange 209 Swanston Street, Melbourne.The Herald (Melbourne, Vic. : 1861 - 1954)Monday 22 December 1919 - Page 5https://trove.nla.gov.au/newspaper/article/242654086…growth in our business increasing accommodation having become absolutely essential, we move early next year to 237 Swanston street, fine Three- Storied Premise, built our specifications, a few doors higher up than our present location. Showrooms, shop, offices, storerooms and factory, all under one roof, with now stocks from big shipments now arriving,.1920Weekly Judge (Perth, WA : 1919 - 1931)Friday 9 April 1920 - Page 6https://trove.nla.gov.au/newspaper/article/257878497MR. TOM ROGERS VISITS PERTH.That one-time Perth resident, and well-known trombone artist, Mr. Tom Rogers, recently returned to this city for a holiday, after nine years' absence. He has been a partner in the firm of Finlay and Rogers, of Melbourne, for the last 15 months, and prior to that was manager for E. W. Brown, of Melbourne. His present firm is better known as the Junction Motor-Cycle Exchange.Mr. Rogers informed our representative that a vast trade in second-hand machines exists in Melbourne, and that his firm has the largest connection in the Commonwealth in this particular phase of the motor trade. At the same time, of course, a big trade is done in new machines, and Mr. Roger's firm hold s the Victorian agencies of the Matchless J. A. P., Alldays-Allen and Scott motor-cycles' while an up to date equipped factory looks after repair work.It is distinctly noticeable, stated Mr. Rogers, that twin-cylindered motor-cycles are greatly in the ascendant over East, and he was surprised to see the big proportion of single-cylindered machines in this State.He was of the opinion that the new motor drome now in course of erection in Melbourne, would do much to stimulate trade in motor-cycles. Grass track racing is practically non- existent over East, and Mr. Roger, was greatly impressed with the exhibition of solo riding he witnessed at the Subiaco Gala on Easter Monday.Mr. Rogers himself, is aft all-round sportsman, and has won a Marysville trial on an A.J.S. He is connected with the turf, and up to date this year his pony Directly, has started 18 times, won 8, and was in a place 16 times all told, the best performance to date being the winning of the New Year Cup. Directly is an eleven-year-old pony, which makes the performance all the more remarkable..1923REMOVAL NOTICEFindlay & Rogers (Junction Motorcycle Exchange) Are Now Installed in Their New Premises at 301 SWANSTON ST.Next to Barnet Glass To attract Customers to the NEW SHOP .…..1936https://trove.nla.gov.au/newspaper/article/205272123 illust.Wm. MORGAN & CO.237 SWANSTON-STREET, MELBOURNE, …ESTABLISHED 70 YEARS.The ideal Camping Tent for the motorist, easily erected, few poles only needed. High wall at back. Complete with division curtain, jointed poles, ropes and pegs. 7ft. 6in. x 7ft. 6in….-.1939Imitation leather Is obtainable from Evan Evans Pty. Ltd.. 680 Elizabeth Street. Melbourne, or W. Morgan and Co.. 237 Swanston Street. Melbourne.
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1264256
| Type | Reference No. | Extent | Status/Desc |
|---|---|---|---|
| Original | 109290 | 1 JPEG : 694 KB ; A4 | Single Item (May not be issued, may not be reproduced) |