Business studies for dummies
Pettinger, Richard2012
Book
Your hands-on introduction to modern business and business education Whether you're deciding on a course of study, headed to university, or settling down to your first year, Business Studies For Dummies provides you with a thorough overview of the subjects that form the foundation of a business studies degree.
Main title:
Business studies for dummies / by Richard Pettinger, MBA.
Author:
Imprint:
Chichester : Wiley, 2013.Chichester : Wiley, 2013.
Collation:
xiv, 388 pages ; 24 cm.
Series title:
Notes:
Includes index.
Contents:
Partial contents: Machine generated contents note: About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond The Book -- Where to Go from Here -- pt. I What Is Business) -- ch. 1 Understanding Business and Business Studies -- Defining Business -- Why Study Business? -- Knowing How to Study Business -- Thinking for yourself -- Putting theory into practice -- Considering the Role of Business -- Seeing the economic side of business -- Understanding the social perspective -- Understanding Business Risks -- Situating the Business in Its Environment -- Thinking about Beneficiaries and Stakeholders -- Recognising Present Business Pressures -- ch. 2 Identifying the Internal and External Influences on Business -- Considering Internal Influences: An Inside Job -- Directors and top managers -- Technology and expertise -- Ethics and the work ethic -- Drives and pressures -- Crises and emergencies -- Exploring External Influences: Looking Beyond Your Walls --
ISBN:
9781118348116 (paperback)1118348117 (paperback)
Dewey class:
650
Language:
English
Subject:
BRN:
7618
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Library at the Dock | -Business and IT | BUSIN 650 PETT | Available |