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City of Melbourne Libraries

To sell is human : the surprising truth about persuading, convincing and influencing others

Pink, Daniel H.2013
Book
In this provocative book, New York Times and Wall Street Journal bestselling author Daniel H. Pink offers a fresh look at the art and science of persuasion. Physicians sell patients on a remedy. Lawyers sell juries on a verdict. Teachers sell students ont he value of an education.
Author:
Imprint:
Melbourne : Text Publishing Company, 2013.©2012
Collation:
260 pages : illustrations ; 24 cm
Notes:
Includes bibliographical references and index.
ISBN:
97819220797949781922079794 (pbk)9781922079794 (paperback)
Dewey class:
153.852
Language:
English
BRN:
49588
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