Misbehaving : how economics became behavioural
Thaler, Richard H., 1945-2015
Book
Why are we more likely to forgo the opportunity to sell a GBP100 bottle of wine rather than actually taking money out our wallet to pay for it, when ultimately the 'opportunity cost' of doing so is the same? Why would the 'endowment effect' mean that we value a free ticket worth hundreds of pounds more than the money we would get from selling it? In this new, ambitious work, Thaler presents his findings in behavioral economics and breaks down the biases and irrational tendencies in our thinking, showing us how to avoid making costly mistakes in life.
Main title:
Misbehaving : how economics became behavioural / Richard H. Thaler.
Author:
Imprint:
[London] : Allen Lane, 2015.[London] : Allen Lane, 2015.©2015.
Collation:
xiv, 415 pages : illustrations ; 25 cm.
Notes:
Includes bibliographical references and index.Also issued online.
ISBN:
9781846144035 (hardback)
Dewey class:
330.019
Language:
English
BRN:
62285
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| City Library | -Business and IT | BUSIN 330.019 THAL | Available |