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United breaks guitars : the power of one voice in the age of social media

Carroll, Dave, 1968-2012
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A songwriter whose YouTube video enacted change in the airline industry's approach to customer service explains how his attitude helped him achieve success and offers advice to companies on how they should deal with social-media uprisings from disgruntled customers.
LocationCollectionCall numberStatus/Desc
Kathleen Syme Carlton-Business and ITBUSIN 658.812 CARRAvailable
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