Competitive strategy : techniques for analyzing industries and competitors
Porter, Michael E., 1947-2004
Book
Michael E. Porter shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided.
Main title:
Competitive strategy : techniques for analyzing industries and competitors / Michael E. Porter.
Author:
Edition:
1st Free Press export ed.
Imprint:
New York : Free Press, 2004.
Collation:
xxviii, 396 p. : ill. ; 24 cm.
Notes:
This ed. originally published: 1998.Includes bibliographical references and index.
Contents:
Part I. General analytical techniques -- 1. The structural analysis of industries -- 2. Generic competitive strategies -- 3. A framework for competitor analysis -- 4. Market signals -- 5. Competitive moves -- 6. Strategy toward buyers and suppliers -- 7. Structural analysis within industries -- 8. Industry evolution -- Part II. Generic industry environments -- 9. Competitive strategy in fragmented industries -- 10. Competitive strategy in emerging industries -- 11. The transition to industry maturity -- 12. Competitive strategy in declining industries -- 13. COmpetition in global industries -- Part III. Strategic decisions -- 14. The strategic analysis of vertical integration -- 15. Capacity expansion -- 16. Entry into new businesses -- Appendix A. Portfolio techniques in competitor analysis -- Appendix B. How to conduct an industry analysis.
ISBN:
9780743260886
Dewey class:
658.4012
Language:
English
Subject:
BRN:
83705
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Kathleen Syme Carlton | -Business and IT | BUSIN 658.4012 PORT | Available |