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City of Melbourne Libraries

Marketing for dummies

2012
Book
Marketing is one of the most important aspects in business, but it's also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This straight-forward guide leads you through every aspect of marketing.
Main title:
Marketing for dummies / Ruth Mortimer ... [et al.].
Imprint:
Chichester, West Sussex : Wiley, 2012.
Collation:
xx, 400 p. : ill. ; 24 cm.
Series title:
Notes:
Includes index.
ISBN:
9781119965169
Dewey class:
658.8
Language:
English
Added title:
Subject:
BRN:
21767
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