Difference : the one-page method for reimagining your business and reinventing your marketing
Jiwa, Bernadette2014
Book
"Difference lifts the lid on how brands like Airbnb, Uber, and Apple have succeeded by creating difference and gives you a new one page method for reimaging your business and reinventing your marketing, It helps you to recognize opporunities that create value, to develop products and services that people want, and to matter to your customers" -- Provided by publisher.
Main title:
Author:
Jiwa, Bernadette, author
Edition:
First edition.
Imprint:
Australia : Story of Telling Press, [2014]©2014
Collation:
xi, 95 pages : illustrations ; 21 cm.
Notes:
Includes bibliographical references (pages 81-91).
Contents:
Introduction -- Our marketing-made world -- Our bell curve is melting -- Made to matter -- The difference model.
ISBN:
9781494842710 (paperback)1494842718 (paperback)
Dewey class:
658.4012
Language:
English
Subject:
BRN:
466653
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| City Library | -Business and IT | BUSIN 658.4012 JIWA | Available |