Users, not customers : who really determines the success of your business
Shapiro, Aaron2013
Book
Shapiro helps companies build thriving digitally driven businesses. In his firm's extensive study of the Fortune 1,000, a clear pattern emerged: the most successful companies drive sales by focusing on users instead of just customers. Shapiro provides a strategic approach to refocusing business, from technology infrastructure and management to product design and marketing.
Main title:
Author:
Edition:
Pbk. ed.
Imprint:
New York : Portfolio/Penguin, 2013.
Collation:
241 p. : ill. ; 22 cm.
Notes:
"Updated with a new afterword" -- cover.Includes bibliographical references and index.
Contents:
Introduction: users first -- User-centric management -- Concentric organization -- Disposable technology -- Higher-calling products -- Utility marketing -- TCPF sales -- Bilateral customer service -- Conclusion: making the shift.
ISBN:
9781591846314 (Pbk)1591846315 (Pbk)
Dewey class:
658.812
LC class:
HF5415.5
Language:
English
Subject:
BRN:
102721
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Library at the Dock | -Business and IT | BUSIN 658.812 SHAP | Available |