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When it's right to be wrong

Howcroft, Russel2015
Book
Whether he's selling beer, health insurance or the army, former ad-man Russel believes in the power of the idea, and that creativity is needed to make good things happen. Whether it is about business or everyday life, Russel knows sometimes you simply have go against the tide.
Main title:
When it's right to be wrong / Russel Howcroft.
Imprint:
[Melbourne, Victoria] : Penguin Books, 2015, c2015.[Melbourne, Victoria] : Penguin Books, 2015.©2015.
Collation:
1 volume of unnumbered pages : colour illustrations ; 18 cm.
Shelving notes:
39258 0000071956 1 02-10-2015 99 nyctro 05-10-2015 7
ISBN:
9780670078752
Dewey class:
659.1650.1
Language:
English
BRN:
149808
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