Market research in a week
Bartkowiak, Judy2012
Book
The ability to research the market for a product or service is crucial for anyone who wants to advance their career. Written by Judy Bartkowiak, a leading expert on market research as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order understand your consumers.
Main title:
Market research in a week / Judy Bartkowiak.
Author:
Imprint:
London : Teach Yourself, c2012.
Collation:
124 p. : ill. ; 20 cm.
Series title:
Notes:
Originally published: London: Hodder & Stoughton, 2003.
Contents:
Sunday -- Market research and project design -- Monday -- The research brief and research proposal -- Tuesday -- Qualitative market research -- Wednesday -- Quantitative market research -- Thursday -- Questionnaire and topic guide design -- Friday -- Research analysis -- Saturday -- Report writing and presentation skills.
ISBN:
9781444159646
Dewey class:
658.83
Language:
English
Added title:
Subject:
BRN:
24617
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Kathleen Syme Carlton | -Business and IT | BUSIN 658.83 BART | Available |
| Library at the Dock | -Business and IT | BUSIN 658.83 BART | Available |