Qualitative Consumer Research. Episode 2 [efilm]
2015
Streaming Video
A video from ECU's archive of documentaries and teaching films. In this episode Professor Ron Hill discusses some of those issues which are constantly raised with regard to qualitative consumer research methods including: subjectivity versus objectivity, scientific integrity, the researcher's presence and ethical considerations. Produced by David Crewes.
Main title:
Author:
Imprint:
[San Francisco, California, USA] : Kanopy Streaming, 2015.
Collation:
1 online resource (1 video file, 28 min.) : digital, stereo., sound, color
Notes:
Originally produced by Edith Cowan University in 2012.Originally produced Perth, Edith Cowan University, 2012.
System details:
Mode of access: World Wide Web.
Language:
English
BRN:
493355
Electronic access: