Part 1: Strategic Planning and Branding [efilm]
2019
Streaming Video
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Episodes in this section include: * Mission & Vision * Target Group * Stakeholder & Issue Management * Positioning * Reflection on the Marketing Mix * Fast Moving Consumer Goods
Main title:
Author:
Imprint:
Holk and Co., 2017.[San Francisco, California, USA] : Kanopy Streaming, 2019.
Collation:
1 online resource (streaming video file) (87 minutes): digital, .flv file, sound
Notes:
Title from title frames.FilmIn Process Record.Originally produced by Holk and Co. in 2017.In English
System details:
Mode of access: World Wide Web.
Language:
English
BRN:
631597
Electronic access: