Tell to win : connect, persuade and triumph with the hidden power of story
Guber, Peter2011
Book
Stories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific mission in mind - are essential in persuading others to support a vision or cause. For Peter Guber, what began as a knack for telling stories as one of the world's leading entertainment executives has evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber explains how to move beyond Power Point slides and spreadsheets to create purposeful stories that can serve as powerful calls to action. He reveals the best way to get noticed, how to turn passive listeners into active participants, and how technology can be used to ensure audience commitment. Featuring wisdom from Gube's meetings with (and lessons from) everyone from Nelson Mandela to YouTube founder Chad Hurley, and Muhammed Ali to Steven Spielberg (who he tutored in making films), Tell to Win shows extremely entertainingly how to craft, deliver and own a story that is capable of turning others into viral advocates for your goal.
Main title:
Author:
Imprint:
London : Profile, 2011.
Collation:
xv, 255 p. ; 22 cm.
Notes:
Originally published: New York : Crown, 2011.Includes index.
Shelving notes:
19649 0000093602 1 15-08-2011 99 Former chairman of Sony Pictures and current CEO of Mandalay Entertainment Group, Guber illustrates how powerful storytelling—about yourself or your product—can be the ultimate tool to get the meeting, engage the listener, and close the deal. With brisk a nyctro 16-08-2011 7
ISBN:
9781846685569
Dewey class:
658.45650.1
Language:
English
Subject:
BRN:
16533
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Library at the Dock | -Business and IT | BUSIN 658.45 GUBE | Available |