A Retailing Strategy: The Store is the Brand [efilm]
2015
Streaming Video
Traditionally, retailers have carried a plethora of merchandise from many different retailers. However, today, some retailers only carry their own brand. The name on the marquee and the merchandise are one and the same. Popular examples include The Gap, Banana Republic and Benetton. Video visits the flagship Benetton New York store and the factory in Italy.
Author:
Imprint:
[San Francisco, California, USA] : Kanopy Streaming, 2015.
Collation:
1 online resource (streaming video file)
Notes:
Title from title frames.In Process Record.Originally produced by D.E. Visuals in 1999.In English
System details:
Mode of access: World Wide Web.
Language:
Undetermined
Subject:
Index terms:
Marketing; Advertising and PR
BRN:
498758
Electronic access: