This is marketing : you can't be seen until you learn to see
Godin, Seth2018
Book
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea- Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
Main title:
Author:
Godin, Seth, author
Imprint:
London : Portfolio Penguin, 2018.©2018
Collation:
xvi, 267 pages ; 24 cm
Notes:
Includes bibliographical references and index.
ISBN:
978024137014897802413701489780241370148 (paperback)
Dewey class:
658.8
Language:
English
Related title:
This is Marketing [ebook] : You Can’t Be Seen Until You Learn To See
BRN:
543995
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| East Melbourne Library | -Business and IT | BUSIN 658.8 GODI | Available |
| Library at the Dock | -Business and IT | BUSIN 658.8 GODI | Available |
| narrm ngarrgu Library and Family Services | -Business and IT | BUSIN 658.8 GODI | On loan - Due: 12 Jul 2026 |
| North Melbourne Library | -Business and IT | BUSIN 658.8 GODI | Available |